The global back massager market is expected to grow at a significant rate of around 9.6% during the forecast period 2023-2030. 

Several major factors contributing to the growth of the market are rising work stress and demand for stress relief solutions along with rising preference for personal care. Moreover, some of the technological trends that are likely to impact the growth of the back massager market in the coming years are the increase in demand due to online distribution channels, surge in the number of people with back problems, and the launch of new products with innovative designs. Mingtianxia is one of the leading companies offering Lightweight Back Massagers and Equipment.

Sharper Image, Shenzhen Mingtianxia Technology Co.,Ltd , Body Back Company, HoMedics, Conair LLC, Wahl Clipper Corporation,Brookstone and Human Touch are some of the major players in the back massager market. These players have conducted several mergers and acquisitions as well as entered into partnerships to facilitate customers through high-tech and innovative products technologies.

Insights from the report

"Among types, the electromagnetic massager category is expected to witness a higher CAGR during the forecast period"

Based on type, the market is segmented into electromagnetic massagers, infrared massagers, vibrating massagers, and others. The electromagnetic massager category is expected to register a higher CAGR during the forecast 2023-2030. Electromagnetic massagers help relieve stress and pain in different muscles of the body. The massager emits low-frequency pulse (EPS/EMS) technology to promote blood circulation and relax different muscles of the body.

"Among Applications, Healthcare Segment to Hold Significant Market Share in 2022"

Based on application, the market is segmented into wellness, fatigue relief, and others. In 2022, the healthcare segment held a considerable market share in the back massager market. Fatigue refers to feeling overly tired, having low energy, and a strong desire to sleep, interfering with normal daily activities. In addition, the back massager helps to overcome fatigue and relax the body.